Use Text Messaging To Recruit Gen Y And Engage Consumers
Do you remember the days when "You’ve Got Mail," excited you? A large percentage of young professionals buying merchandise, holding down their first job or looking for a new one fresh out of college might not even recognize the voice, let alone the words.Email has been around since the Millennials were kids, and it’s so often full of junk that you probably won’t be surprised to learn that its not their communication medium of choice. What is? Why, text messaging, of course.It’s not unusual for Millennials to send and receive hundreds of text messages per week; but, unlike email, statistics show a significant difference. Not only do cell phone users PREFER to receive marketing promotions regarding items that interest them (restaurants, movies, sports scores, music releases, games) via text message, but there’s a very real likelihood that if offered a coupon code or a web site to respond to, that they will RESPOND.So, the big questions are: 1) Are you marketing goods and services to GEN Y and other consumers via cell phone SMS text messaging? 2) Are you recruiting recent grads and young professionals through their cell phones? 3) If not, why not?Steven Rothberg, CEO of CollegeRecruiter.com, would tell you that with over 90% open rates for text messages, you should be looking seriously into text messaging if you want to allocate your advertising dollars to where they’ll have the largest impact.In this 53 minute, information packed and highly engaging webinar, Rothberg offers a ready primer introducing you to the mechanics, language, rules, and marketing concepts surrounding SMS text messaging. He’ll show you how the 160 character limit to such messages – while small – will open up a new world of connectivity in reaching out to communicate your message to people who just won’t be able to resist reading your message. Originally presented to the Midwest Association of Colleges and Employers (MwACE), this webinar video presentation details how savvy employers and consumer marketers need look no further than the success enjoyed by Barack Obama’s 2008 presidential campaign to witness the power that mobile marketing can give you. Savvy recruiters are already on the bandwagon; but, if you’re not yet, the CEO of CollegeRecruiter.com will help you get there. The webinar concludes with a review of best practices in putting together your first SMS cell phone text messaging campaign.With it’s core membership of 18-28 year old college students and grads, CollegeRecruiter.com offers incredible double opt-in access to this much sought-after age demographic. Results can be further refined to target the audience by degree, sex, occupational field and other factors. Whether your need is to sell to young professionals or recruit them, this webinar video will put you ahead of the curve in understanding the features and benefits that mobile marketing, whether done on your own or through a service provider, can bring to you in reaching the leaders of tomorrow.WATCH THE PREVIEW for an information packed 9 minute introduction to the complete video. Remember that if you do purchase the video, it’s yours to keep and share the viewing of within your organization; however, and as always with our video files, copying or duplication to others by any means is illegal and prohibited.To find out more, see this webinar video’s description page at: http://usetextmessagingtorecruitandse…For a complete listing of CollegeRecruiter.com webinar videos now available, follow this link:http://tinyurl.com/starwebinars
Tags: 
Loading ...